The Magical 1000

Hi all

By now you will have seen, and hopefully some of you will have signed up to our new 100% FREE project Need-A-1000.

So here is what its all about and why we felt this was the way forward for our band.

There is an article I read many years back which went into the concept of looking to achieve 1000 true fans (instead of aiming for stardom!) and being able to achieve what you wanted with a core group of fans. This is where our Need-A-1000 project was born, although it has taken many years for us to really understand how we can achieve this.

Below is a link to the article in full if you are interested to have a read. If you want a quick summary on what it is all about it can be best summed up I feel from this quote from the article:

“The takeaway: 1,000 true fans is an alternative path to success other than stardom. Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans. On your way, no matter how many fans you actually succeed in gaining, you’ll be surrounded not by faddish infatuation, but by genuine and true appreciation. It’s a much saner destiny to hope for. And you are much more likely to actually arrive there.”

https://kk.org/thetechnium/1000-true-fans/

For years we have been gigging and recording and releasing music with this band and previous incarnations. We would move from one project to another and though at times we have gained traction we never really moved forward in the way we wanted. We realised that it wasn’t just a hard luck story of could haves and might have beens but in fact we were wasting a lot of time and energy in the wrong way.

2018 was a great year for us with some real highlights but again we could see the common trend of the year ending and no real move forward with what we want to achieve. The answer it turned out was simple…we were waiting for it to happen for us!

We have always prided ourselves on being 100% Independent but we realised we were acting like a band that had a record company looking after our every need and we just needed to wait for the calls from venues and promoters!

We might have full time jobs, a gang of kids, and mortgages in our life but we have always been musicians and it’s the first and last thing we think about when the head is on the pillow. This is not a hobby or a boys club, this is our passion and our goal and we want to achieve this with you now!

We believe in a world populated with 7.7 billion people (as we write this blog) that there is at least 1000 people out there in the world that will be into the music we write and produce and the performances we give on stage. We have a mailing list but have never properly engaged with you in the way we should have and we are changing that right now.

We want to share this journey with you and listen to what you want when it comes to our music so we can deliver quality music to you all the time. We want to build a community of Needables to interact with and succeed in our goals in music..

So what is the Need-A-1000 Project look like:

·      Free EP every Quarter in 2019 (16 songs in one year!).

·      Behind the scenes videos on our Debut Album preparations.

·      Cover video.

·      Special live events on-line.

·      Special offers on merchandise.

·      Special offers on new releases.

·      Headline Show discounts.

·      House Shows.

·      Competitions to win stuff!

·      And much more as we develop the project through the year.

So that’s it in nutshell! We have never been so excited to kick off what we believe in reality is not a project but how we will function as band for the next 10 to 20 years.

We hope you want in!

Beat

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